Looks like this event has already ended.

Check out upcoming events by this organizer, or organize your very own event.

View upcoming events Create an event

Packaging Intangibles for Monetization

Wednesday, May 4, 2011 from 6:45 PM to 9:00 PM (PT)

Palo Alto, CA

Packaging Intangibles for Monetization

Ticket Information

Ticket Type Sales End Price Fee Quantity
Pre-registration Ticket, Dinner + Program (door opens at 6pm, dinner begins at 6:45pm) Ended $35.00 $0.00
Pre-Registration Ticket, Program Only (admission after 7:15pm) Ended $20.00 $0.00
SHARE THIS EVENT

Event Details

Packaging Intangibles for Monetization
- Branding from Beijing to Silicon Valley

Numbers speak for themselves. Placed into their proper context, numbers begin to sing. 

Setting context depends on effectively expressing what a company is really all about,  in other words, it's story.  This is where intangible assets come into play. The brand, the IP,  and the human capitol. How can these be presented in a way that stands out in a world of information overload? From Beijing to Silicon Valley, How can people with different cultural backgrounds understand a company's vision beyond words? How rich media can play a role of multiplier to grow investments? How rich media can multiply the value of an enterprise to investors?

It takes a little show business. 

Enter Eric Rhodes and John Barbera, partners in international investment branding at ReveGroup. Rhodes, the creative mind behind the visual branding of the 2008 Beijing Olympic Games and Barbera, a seasoned global media exec who as President of Sales at Turner Broadcasting oversaw the company's rise from a single UHF station to a global satellite media empire.

Recent arrivals to Silicon Valley from an extended overseas tour in Asia, and particularly Beijing, the duo has come to share their perspective on how Silicon Valley companies can leverage their often considerable intangible assets.  Learn how to distill a company's core message and package it in a cross-cultural, media-rich format to command the attention of investors worldwide. 

Come participate in another highly interactive evening program at SVII Society's May 2011 First Wednesday Dinner Program.

More information, please visit http://svii.net

Attendee List Sort by: Date | First Name | Last Name
Show More

When & Where



Bay Cafe, Palo Alto Golf Course
1875 Embarcadero Rd
Palo Alto, CA 94303

Wednesday, May 4, 2011 from 6:45 PM to 9:00 PM (PT)


  Add to my calendar

Hosted By

Silicon Valley Innovation Institute, CAST



CAST stands for Connecting Art, Science, and Technology. CAST Labs mission is to stimulate cross-pollination between artists, scientists and entrepreneurs, to spark creativity and innovation.

Check out CAST Labs

The Silicon Valley Innovation Institute advocates for people to apply their insights, Turning Vision into Value.

Check out SVII